Waart – Visual Identity

What could the visual identity of my future design studio ‘Waart’ look like? During the school subject ‘Visual Design’ I got the chance to visualize this. With the values ​​innovative, straight forward, friendly and focused on detail in mind, I designed the logo, stationery, business cards and an e-mail signature. The graphic elements within the identity consist of three patterns. Each pattern represents one of the three services of Waart: graphic design, digital design and animation. Waart offers diversity and I wanted to show that visually. Just like the services, the patterns complement each other to form a stronger whole.