I'm Kim van der Waart, a visual designer. I create visual identities, artworks, animations and more — designed to bring your vision to life and connect with the right audience. Explore my work here.

Nieuw Vooruitzicht is a talent development and learning consultancy that helps organisations and their people grow through training and coaching. For the visual identity, I aimed to create a look and feel that communicates knowledge and professionalism while remaining approachable, human and collaborative. The graphic elements work together to reflect Nieuw Vooruitzicht’s focus on a tailored solution for each of their clients, while expressing a sense of progress, movement and connection. I developed the visual identity, including the logo, typography, colour palette, graphic elements and photography. I applied the identity across a range of brand assets, including business cards, a PowerPoint presentation template, letterhead, email signature, and LinkedIn banner. Alongside the visual identity, I designed and built the website, applying the visual identity across the digital platform.